I just learned from Fashionista.com (full article here) about this beyond amazing promo video created to announce the new face of Maybeline - Charlotte Free. I had to post this because as a marketing/pr person, I was literally twitching with glee at the brilliance of this ad. Social media marketing at it's finest peeps! OB.SESSED!!!
"P’Trique, fashion’s new favorite confidante, stars in a new video with his bestie, model Charlotte Free (she of the famous pink locks). She has a secret to tell him about her new gig with Maybelline–and we are excited to be bringing this news to you exclusively.